WSJ Monday, Sept. 17, 2007
The New Battle for M.B.A. Grads
“As the competition gets more intense, recruiting companies get more creative.”

THE HEAT IS ON for corporate recruiters. With demand growing for M.B.A. graduates, it is a seller’s market out there, making it tough for many companies to meet hiring quotas using old tried-and-true recruiting methods. At a time when career opportunities are so plentiful that students can afford to turn down even six-figure offers from investment banks, it is especially difficult for traditional manufacturers to make an impression.

So to improve their odds, recruiters are visiting business schools earlier and more often, raising starting salaries and touting their company’s dedication to work-family balance.

What’s more, some also are breaking from the traditional routine of on-campus presentations and cocktail receptions and trying something new: virtual recruiting. They are mining for résumés online, arranging video interviews and using instant messaging to cast a wider net and connect more effectively with today’s tech-savvy students.

“M.B.A. recruiting is a dinosaur,” says Greg Ruf, chief executive officer of MBA Focus, a consulting firm that promotes an online résumé database to corporate recruiters. “To be successful in the future, recruiters will need a different skill set. Rather than being event planners who are transaction-oriented, they’ll need to become more adept and comfortable with technology and the online world.”

(the rest of the Article is Available here.)