Subliminal Marketing Revealed!
Friday, May 4th, 2007
Is this guy for real?!?!? In the small business consulting “biz” and particularly in the restaurant industry, one gets onto some interesting mailing lists, but here’s something I’ve never seen:
Is this guy for real?!?!? In the small business consulting “biz” and particularly in the restaurant industry, one gets onto some interesting mailing lists, but here’s something I’ve never seen:
I was asked by a friend to compile a list of the books that were important for him to read in order to be a Literate and Contributing member of modern culture.
This is my first attempt — The main criteria for this list was to cover the books that are referenced either directly or in allusion in the literary community. For obvious reasons, that turned out to include all the “staple” books that are required reading for middle school and high school students.
NOTE: This is not a listing of “great books,” or even “good books,” and not a list of my favorite books, which would be MUCH different. This list is designed to guide young readers in their desire to cover the [quote, unquote] literary basics.
In alphabetical order by the first non-“the” in the book title.









I was going to keep this list down to 100 books, but there are probably closer to 120. I would be interested to see submissions from readers, because I know I left off some that were important (i.e.: everybody’s read them). Scan through and see if your favorites are on the list.
It is the weekend. After an especially long week of work.
Some weeks just feel longer than others.
Much like some days can feel longer than others.
I have made a list of other things in my life that I have done for 8 hours straight.
1. Slept. Not often, but when I did, I’m pretty sure it was awesome. Although I recently learned that this could kill me.
2. I took an 8 hour flight to Oahu. It was a rather uneventful plane ride, but there was an exotic and tropical locale awaiting me on the other end. That was a good 8 hours.
3. I spent 8 hours learning how to use Macromedia Dreamweaver 8, which is the tool I used to create my website. Thanks, Macromedia. Sorry I didn’t pay you for the program! I promise I will next time.
4. Made love. Okay, I haven’t actually done that for 8 hours straight, but I’ve taken my wife on exciting and romantic weekend getaways. I’m probably at about an 8 hour cumulative total for our 2 years of marriage. Ha!
5. My buddies in college and I took a Road Trip from Provo to L.A. to go to the beach. 5 of us in a Geo Metro for 8 hours each way. It was cramped, but I think we each pitched in about 5
bucks and covered gas.
6. I spent 8 solid hours after Christmas playing CITY OF HEROES. I breaked periodically for food, water, and bathroom, but even those took 2ndary status. By the time my free 1 month had expired, I was a level 14 blaster. And I am not allowed to buy the CITY OF VILLAINS upgrade. Doctor’s orders.
7. I took the GMAT, that took about 8 hours. If I add on my breaks, travel time and an additional 2 hours for emotional distress.
8. It took me about 8 hours to Read the entire 209 pages of Charles Johnson’s Middle Passage. But it probably took me atleast another 8 hours to figure out what that book was really about.

I have a friend that Blogs. She says she does it to kill free time.
I replied, “Kill it? I don’t even have free time.”
She said, “Don’t you read books a lot?”
I said, “Yes, but that is during my ‘read book’ time. I certainly don’t have much of this ‘free time’ commodity at all.”
She explained to me, “‘Free time’ is any moment when you are free to do whatever you want.”
And then, of course, I asked, “What kind of people have all this ‘free time’?”
She thought for a moment. Then she responded.
“Bloggers have a lot of free time.”
And that’s when I knew –I wanted to be a blogger–
I, too, wanted to enjoy the luxury of having “free time,” complete with the masochistic freedom to kill it, to slaughter time in all of its gory splendor.