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Anonymity is the Enemy

shawn — Wed, 07 Jul 2010 21:43:01 +0000

I am restating some ideas already expressed by Seth Godin, David Kirkpatrick and Mark Zuckerburg, but I believe the current greatest enemy to online privacy, copyrighting, legal, libel, and simple self-governance, is the issue of user anonymity.

The motion of many organizations, including the social media leader, Facebook, is towards an internet that requires identification and validation of the user.

The method currently used is very primitive: validation through registered email, placing verification code onto a personal website or blog, and early steps into universal profile connections such as Google’s Friend Connect, OpenSocial, and Facebook Connect.

The leaders in this are obviously Google and Facebook, both racing to become “The Internet,” essentially being everywhere and touching everything, the most recent play by Facebook of putting the “Like” button everywhere. But here is where the move toward a user-identified web is affecting the world of online gaming:

Bye-bye trolls? Blizzard forums to use real names

July 7th, 2010 @ 12:49pm

By BARBARA ORTUTAY
AP Technology Writer

NEW YORK (AP) – Activision Blizzard Inc.’s move to require people to use their real names if they want to post messages in online forums for games is the latest sign that online anonymity is falling out of favor with many companies.

The upcoming change has upset many gamers who prize anonymity and don’t necessarily want their gamer personas associated with their real identities.

Blizzard, the maker of “World of Warcraft,” said Tuesday that the new rule will go into effect later this month. It will apply first to forums about the highly anticipated “StarCraft II,” out July 27; other games are to follow.

Blizzard hopes that making people use their real names will cut down on nasty behavior in the forums and create a more positive environment. Players will have the option _ but not a requirement _ to display the name of their main game character alongside their real name.

Marc Rotenberg, executive director of the Electronic Privacy Information Center, said Blizzard is the latest company to require real identities. But he added businesses have “a lot of freedom” in doing so.

Facebook, the world’s most popular online social network, asks users to sign up with their real names. The company tries to delete fake profiles it comes across. A growing number of blogs and news sites are also abandoning anonymity. The Buffalo News said last month it will start requiring commenters on its website to give their real names and the towns they live in, just as they would do in a printed letter to the editor…

Article continued here: http://bit.ly/beMaK4

World Cup Means Selling More Coke… Subliminally!

shawn — Sat, 12 Jun 2010 00:44:19 +0000

The 2010 FIFA World Cup Celebration Mix of Wavin’ Flag by K’naan

With the World Cup starting today, the world’s attention is focusing on the number one most popular sport in the world, soccer. And there are many people who are trying to capitalize on that attention. Not least among them is a mostly-unknown Somalian musician named K’naan.

K’naan’s 2009 single Wavin’ Flag was selected as the 2010 FIFA World Cup’s official anthem. But who selected the song and where did it come from? It was not selected by FIFA, instead it was chosen by Coca-Cola International. And it underwent a fairly intense “change” before it could receive this honor, including revision of most of the song’s lyrics, complete removal of entire verses, and most notably, the addition of Coke’s Audio Signature, (The “Oh, oh, oh, oh-oh” from their current “Open Happiness” campaign).

Compare the original album version of the song to the Coca-Cola approved revamp posted above:

The artist, K’naan, had this to say about the world’s largest beverage company and the world’s largest brand asking him to change his song,

“I saw it as an opportunity to reach more people. I don’t work for Coke or anything; what I do is my music. This was a really great opportunity for them to use my song, without compromising my integrity as a musician.

It sounds nice. And as far as “a really great opportunity for them,” I’m not sure, but it is definitely “a really great opportunity” for K’naan to break out onto the international music scene, as one of the most listened to songs in the world and the top downloaded on iTunes today.

Inexpert Review: Economic Support for Becoming a Call Girl

shawn — Mon, 04 Jan 2010 12:51:20 +0000

“Levitt and Dubner’s SuperFreakonomics: Rather than a Sequel to the Original and Uncanny Economic Stories We Presented in Freakonomics, We’ve Created a Dry Scientific Journal of What Other Economists are Doing and How They’re Passing It Off as Pop Psychology. Also, We’ve Included a Bonus Guide on How to Start Your Own Business as a High Paid Escort Including Suggested Services and Hourly Rates.”

The full title is very long, but funny in a “pick it up off the shelf and show your friend to get a laugh” marketable way. SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance by Steven Levitt and Stephen Dubner.

Levitt, the economist and presumably “the source” for the material again pairs up with Dubner, the storyteller, to rekindle the magic they made together four years before with Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. I loved Freakonomics. It was, in so many ways, the right book at the right time. Like lightning striking, many factors came together to create the perfect conditions for a dramatic effect. Freakonomics published on the heels of Gladwell’s counter-intuitive bestseller, Blink, into a general resurgence of interest in pop psychology and pseudo-educational non-fiction.

Levitt and Dubner grabbed some literary headlines with their sensational, statistically-based assertions, including the deliberate counter-argument to Gladwell’s explanation of decreased crime covered in The Tipping Point. They had a lot of fun, fresh and surprising discoveries that were shared in a punchy and “radio-friendly” way that is a tribute to Dubner’s writing ability—he was able to convert Umberto Eco into Dan Brown. The masses could enjoy Freakonomics.

But like the old adage about lightning striking, Superfreakonomics is a miss.

UNLESS you are looking for financial data to support your transition from your current career into the thriving industry of High-Paid Escort Service Providers. In which case, the first 55 pages are a “must read.” In these pages, a world-renowned economist will explain to you that prostitution is not about buying sex, but really about limited suppliers seeking to satisfy a decreasing demand for a price inelastic service. It is virtually a cut-and-paste business proposal for you to take your Brothel plan to the investors for your A round.

If you have the time and interest to learn more about effectively selling yourself on the street at an hourly rate, this book is for you. If this does not currently align with your career goals, borrow it and read chapter 5 about global cooling, as this will be the water-cooler topic sometime in the near future where you can impress your friends.

My rating for the book is 20,000 otherwise stable housewives turned drug addicted prostitutes because of inalterable economic incentives out of a possible 50,000 otherwise stable housewives turned drug addicted prostitutes because of inalterable economic incentives.

Also, in my extensive research for this blog (i.e.- “reading wikipedia“), I learned they are making a film adaptation of the first book. This will be bad. I look forward to writing another Inexpert Review in the future, apparently sometime around August 2010.

Inexpert Review: Performing Occult Rituals on Frogs and the Occasional Princess

shawn — Wed, 30 Dec 2009 15:15:31 +0000

Because, as a thoroughly indoctrinated believer in the fast movement towards the “inexpert web,” I will contribute media reviews for which I am fully and openly unqualified to make. This is my review of the movie The Princess and the Frog.

I saw The Princess and the Frog with my wife and two-and-a-half-year-old daughter. We went with friends who had three daughters, ages 2, 5 and 8. I had already been warned that the movie was “going back to Disney’s roots” and that it was a little “over the head” of the carefully targeted young, purchase decision driving Disney audience.

But my wife had been prepping our princess-obsessed 2 year old for more than a month about a “new princess movie” and we were excited about her first outing to the great American tradition of paying for television, so we headed into the appropriately marked theater and took our seats. Even though we arrived twenty minutes early, we missed the first few minutes of the show (to be explained later), but this proved to not be a problem.

I feared that I had missed a few key plot drivers that would be significant later. These fears were unsubstantiated. Many key plot drivers were missed throughout the show and it had nothing to do with me. I wasn’t confused at any moment about WHAT was going on in the movie, but I often wondered WHY it was going on. Some of those questions include:

Why is the prince making deals with a voodoo priest?
Why is the prince’s servant suddenly such a willing accomplice in fraud, kidnapping, deception and eventual attempted homocide?
Why is this kid’s movie telling me so much about how to work voodoo magic, make deals with evil spirits and otherwise begin my own practice in the dark arts?

This last question occurred time and time again during various voodoo magic scenes in the movie where I saw beautiful animated sequences set to catchy songs filled with chorus girls and colorful flashing lights while characters performed blood rituals, fortune telling and otherwise sold their souls to the underworld. I kept tapping my feet and fighting the urge to shout, “Boy, black magic sure looks fun!”

At least there was an overt moral lesson near the end of the movie where the voodoo practitioner’s soul is violently, albeit colorfully, harvested by his demonic overlords. A valuable scene that clearly states to viewers of all ages, “Black magic isn’t ALL fun and games.”

On the ride home, while curtly checking the offspring over for signs of long-term mental and emotional injury, I determined she survived unscathed. I believe her two-year-old mind was confused during the film as well, but her recurring questions may have been more along the lines of:

Why aren’t there more princesses?
Why are we watching these boring frogs so much?
And What happened to the princesses?

Interrupted by the occasional thought, “When Genie did magic in Aladdin, he did it without human blood, voodoo dolls or apparent soul bargaining. Was that even REAL magic or was it just pretend?”

My overall rating for the movie is 3 and a half shrunken head voodoo talismans on a scale of five shrunken head voodoo talismans.

Rating: 3 and a Half Shrunken Head Voodoo Talismans Out of a Possible 5

And my summary statement is: “The Princess and the Frog: Not at All a Re-telling of the Beloved Fairytale, but Rather a Beautifully Animated Infomercial on How to Start a Career in Black Magic and Be Your Own Voodoo Priest. With an Occasional Princess.”

Marketing and Passion

shawn — Sat, 14 Feb 2009 13:08:00 +0000

Yesterday a co-worker asked me how I became so passionate about marketing.

The answer to the “How” question was rather boring: 4 years in undergrad, 2 masters programs, 5 years in corporate marketing with brands like Home Depot, Rubbermaid and Georgia-Pacific…

But the interesting answer is to the question he didn’t ask: “Why am I so passionate about marketing?”

Here is my answer to the unasked question:

Because I love the psychology of buying; answering “Why do we purchase the things we do?” and “What makes this non-necessity item more desirable than another?”
Because the symbols of the products and services we buy become more important than the Prod/Svcs themselves.
Because “Consuming” is today’s Socio-political Religion. Like the Ancient Greek, who identified a fellow worshipper of Athena by the image of an owl or an olive branch, today’s Versace-wearer or Porsche-driver can quickly identify others of similar lifestyle and belief system.
Because we are living in the era of the shift from Professional Advertising to Authentic Promoting. This excites me to no end. I have blogged before that consumers are no longer waiting around for Madison Avenue to identify the next must-have product, as they did four decades ago. Today, we each turn to our peers, to other people that we know and like–that we identify with–to gather opinions on the products that we choose to purchase.

Seth Godin said yesterday: “It’s quite possible that the era of the professional reviewer is over. No longer can a single individual (except maybe Oprah) make a movie, a restaurant or a book into a hit or a dud. Not only can an influential blogger sell thousands of books, she can spread an idea that reaches others, influencing not just the reader, but the people who read that person’s blog or tweets.”

No Bastilles are being stormed and no shots will be fired, but there is a revolution occuring in the way and reason that we purchase and consume. Rather we are informed or not, rather we are proactive or not, we will all be a part of this. That is exciting. For me, that is something I can get passionate about.

The Value of Being Amateur

shawn — Thu, 29 Jan 2009 14:02:00 +0000

I recently wrote about professionally-produced videos and music being passed off on YouTube as amateur work and I labeled it “Promateur” creation. I also labeled it as “Inauthentic.”

This morning, Seth Godin wrote that there are four ways to offer professional quality service to clients in the marketing business:

1. Hire a professional.
2. Be as good as a professional.
3. Realize that professional-quality work is not required or available and merely come close.
4. Do work that a professional wouldn’t dare do, and use this as an advantage.

What Seth is talking about in number 4 is what I called an “Amfessional,” and this is an exciting concept. An Amfessional is the person that is doing something that would normally be done by a professional and doing it at the professional level because he or she loves it. It’s the MySpace fan site that has more friends than the Athletes own page. It’s the YouTube video that is getting more views than the TV ad. In the past, Amateur Work was looked at as shoddy and second-rate. But today is the day of the Amfessional.

Because of advances in technology and the availability of professional-level production and editing tools (i.e. PhotoShop, Final Cut, DreamWeaver) the non-pro “regular guy” can now create and interact at the professional level. And now, more than ever, the mainstream audience respects and assigns value to work at this level. Watch as the model is reversed in businesses where, instead of hiring a spokesperson and trying to create a brand around them (Nike’s Michael Jordan, the Snapple Lady) brands are finding individual fans that live their brand and then bringing them onboard (Microsoft’s I’m a PC, Coke Zero’s NCAA Fans, Jared for Subway).

Watch as Target adds more and more Mompreneur brands and hand-made boutique items on their shelves and erodes Wal-Mart’s annual sales of store brands and imports. Watch as the heavy-consuming 12-17 year-old category moves from stocking their ipods with big label movies and music and creates playlists of homemade videos and songs from their friends and connections.

Corporations and Marketers right now are not giving us what we want: Authenticity. In a few more years, maybe they’ll get it, but right now is a perfect time for the person in the trenches– that is closest to the product, the brand, the experience– to create the meaning for the product his or herself. Now is the time of the Amfessional.

What Brand Authenticity is Not

shawn — Mon, 17 Nov 2008 12:59:00 +0000

A magical lesson in Brand Authenticity was learned this week by Johnson & Johnson: You can’t fake it. My takeaway from this weekend’s Twitter-Fueled Motrin Massacre over the “We Feel Your Pain” Ad is that people know when you don’t know anything about them. The ad is here. More on my thesis below.

My wife, an official “baby-wearing” mother and Assoc. Editor at Pregnancy & Newborn magazine, saw the ad and laughed. She thought it was not very sensitive and not very well presented, but she could appreciate what they were going for.

J&J is a huge company with decades of experience in marketing. They helped create the system of running campaigns in front of test audiences and focus groups, so what happened this time? As Seth Godin points out, they treated this ad different because it was viral. Companies look at ads differently for the web than they do for broadcast media. And they should, but they don’t know why…

Another case-in-point, a company called Celebrity Smile is trying to use viral to attract potential customers to their website. They created a fake blog about a mother who Wants to Whiten her Teeth that is so coated with insincerity that it is an insult to the internet-using populace. Faking a blog to draw “word-of-mouth” traffic to your site is a fast way to destroy any trust that could have been engendered by the idea of a real blog. It’s like copying off the dumb kid in class, you’re cheating and you’re still going to fail.

An example of a really bad answer on a test question. Funny, but wrong.

And, just for laughs, here is the (fictitious) List of Ideas that Motrin Ditched before Going with the Baby-Wearing Ad.
I’m cutting and pasting my favorite…

3. I’ve always been a staunch supporter of abstinence as a birth control method. Then, right after I decided to run for Vice-President, my 16-year old daughter told me she was pregnant. Motrin: We Feel Your Pain.

The trick with viral is you have to be SO in touch with your audience, you have to already have SO much “authenticity,” that your customers hear your voice as their own voice. Your audience has to know that you get them, otherwise they will suspect that you are mocking them or worse, condescending and alienating them. A company with strong branding does NOT own its brand, instead it recognizes that its brand is the property of its customers.

Brands that have done this right: Nike Sports, Mac, Converse Shoes, Weezer, Target

Brands that have failed to do this: Hurley, Microsoft, New Coke, Southwest Airlines, and now, Motrin. Feel free to add your own examples…

Bernanke Warns of Sinking US Economy

shawn — Wed, 24 Sep 2008 16:32:00 +0000

Meanwhile, the world of South American consumer goods is rocking out!

If your day was going at all bad, this will cheer you up.

The song Microdancing by Babasónicos of Argentina.

Happy and Awesome.

The Spanish Lyrics and their Translation (by Shawn)

Si te llevo de favor

If I like you and we go out

me prometes que esta vez

do you promise me that this time

no vas a arruinar la fiesta?

you are not going to ruin the celebration?

Apretados Tightened (or Tense)

Microdancing

No esperes nada de mí

Don’t expect anything from me.
No esperes nada de mí

Apretados Microdancing

Si de onda te acompaño

If it happens that I acompany you

a salir esta vez

to go out this time

no me vas a dar vergüenza?

you are not going to make me embarassed?

Haciendo lo que más me gusta.

I’m doing what I like most.

A Small World

shawn — Sat, 26 Apr 2008 20:40:00 +0000

This is a quick interim blog just to keep up a with the world from here in Paris. My daughter and I celebrated our birthdays last month in our own pseudo-European style, inviting about 15 people over for a party and birthday crêpes.

asmallworld.netshawn butler

After 5 weeks in France, I’ve decided that I’m pretty much exactly the kind of person that should be doing the Euro scene. To prove that I am now a jet-setting elitist, I am joining the exclusive group at aSmallWorld dot net, where I will be rubbing “virtual elbows” with supermodels and James Blunt. See you when you get there… shawnpbutler@gmail.com

Dead Languages: Requiescat In Pace

shawn — Wed, 01 Aug 2007 14:21:00 +0000

In the Good Ol’ days, Latin was reserved for the elite. Between the First Century Anno Domini until the time of Darwin, Latin was an ironic common bond between Scientists and Clergy. Knowing Latin was a clear division between the educated noble class and the vulgar common folk. As of this Morning, August 1st, Latin’s been a “Dead Language” for about a thousand years. Even the Vatican abandoned it as the official lingua franca in the ’60s. It is time to let it take it’s place in history.

This idea that Speaking Latin = Erudition in the year 2007 only leads to a lot of people looking stupid and sounding ridiculous. Exempli gratia- nobody would think you less of an idiot for saying, “I’ll Help You if You’ll Help Me” in Ancient Mayan or Proto-Latvian, but modern speakers are to be taken as geniuses for saying, “We’ll do it Quid Pro Quo” (followed by a smug little wink). Communication is only useful if both parties understand what is being said, ergo, it is useless to say words in a language that no one understands.

Across the internet, bloggers affect intellectualism by spattering pseudo-latin phrases into places they don’t belong. Nothing makes you look like a bigger idiot than trying to sound smart and then saying something nonsensical. Here are some tips:

Tip #1: Et Al. This is an abbreviation for “Et Alia” meaning “And Others.” It is a useful phrase for writing about a bunch of people, and only having to name the most important one.
Sample Sentence- “Everything about Latin is known by Shawn Butler, et al.”
Way to Look Like an Imbecile- Using the English word “All” as in- “I know everything about Latin, I’ve read Socrates, et all.”

Tip #2: Per Se is the Latin phrase for “Through Itself.” It should be used to express the idea that something does or does not support an argument in and of itself.
Sample Sentence- “Knowing Latin per se does not make one smart.”
Way to Look Like an Imbecile- First, by NOT knowing what it means, as in – “I’m not a Latin Expert per se, but I know a few phrases.” This happens when people are trying to sound intellectual, but they really mean the phrase “as they say” or “so to speak.”
The Second is by mispelling it, as in – “I shouldn’t have tried to use Latin, but now it’s out of my hands, per say.”
I’ve also seen these: perse, persay, and even pursay. Wow.

Tip #3: i.e. is the abbreviation for “id est” meaning “that is.” It is really the most basic phrase ever created; the equivalent of “that is to say” or “I mean…”
Sample Sentence- “I love the Classics, i.e. Latin and Greek.”
People say it all the time in English and never have a problem. “Yeah, I read Plato, that is, I read The Republic by Plato.” See how it is getting more specific? That makes you sound smart!
How to Sound Like an Idiot- Now, try to use it to start a list, as in- “I’ve been to lots of countries, i.e. Italy and Greece.” It’s subtle, but trust me, it’s WRONG. What they are after is another phrase in Latin:

Tip#4: e.g. is the abbreviation for “exempli gratia” meaning “for example.” Another No-Brainer in English, but things get tricky when you don’t know what you’re saying and you’re trying to sound smart.
Sample Sentence- “Cicero’s best writings are actually speeches, e.g. On Behalf of Milo and Post Reditum in Senatu“

An interesting point just came to mind– Why even bother putting down any of these terms? In most cases, we’re saying the exact same words we would in English. You can’t even say they are abbreviations to save space. In the case of Pro Bono (For Free), you’re not even saving letters.

Here’s the new rule: If you don’t know what it means, don’t say it/ write it/ type it/ blog it/ link to it. That’s it. In fact, we are all just better off forgetting that Latin was ever a language at all. Let’s just be honest about it:

Latin is Smart People Secret Code.

So, like any secret code, all the club members should have a little codebook that we can flip to in order to decode our encrypted messages. I suppose that could be next week’s blog. Q.E.D.

Fun Fact: Latin is a Language Option on the Screens of the ATM Machines in Vatican City. This way the Cardinals can get some QuickCash. –Shawn Butler