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	<title>Comments on: The Value of Being Amateur</title>
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		<title>By: MIKE</title>
		<link>http://www.relevantsocialmedia.com/blog/2009/01/the-value-of-being-amateur/comment-page-1/#comment-2422</link>
		<dc:creator>MIKE</dc:creator>
		<pubDate>Tue, 07 Sep 2010 01:19:47 +0000</pubDate>
		<guid isPermaLink="false">http://shawnpbutler.wordpress.com/2009/01/29/the-value-of-being-amateur#comment-2422</guid>
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		<content:encoded><![CDATA[<p><strong><br />
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		<title>By: Shawn Butler</title>
		<link>http://www.relevantsocialmedia.com/blog/2009/01/the-value-of-being-amateur/comment-page-1/#comment-35</link>
		<dc:creator>Shawn Butler</dc:creator>
		<pubDate>Sat, 14 Feb 2009 16:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://shawnpbutler.wordpress.com/2009/01/29/the-value-of-being-amateur#comment-35</guid>
		<description>the Superbowl taught us another lesson this year... the #1 and #3 ads, both from Doritos, were created as the result of a &quot;User Generated Content&quot; contest. Two guys who&#039;s full-time jobs are Not Advertising made $1 million dollars. http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&amp;STORY=/www/story/02-01-2009/0004964074&amp;EDATE=</description>
		<content:encoded><![CDATA[<p>the Superbowl taught us another lesson this year&#8230; the #1 and #3 ads, both from Doritos, were created as the result of a &quot;User Generated Content&quot; contest. Two guys who&#39;s full-time jobs are Not Advertising made $1 million dollars. <a href="http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&#038;STORY=/www/story/02-01-2009/0004964074&#038;EDATE" rel="nofollow">http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&#038;STORY=/www/story/02-01-2009/0004964074&#038;EDATE</a>=</p>
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		<title>By: Charlee</title>
		<link>http://www.relevantsocialmedia.com/blog/2009/01/the-value-of-being-amateur/comment-page-1/#comment-34</link>
		<dc:creator>Charlee</dc:creator>
		<pubDate>Sun, 08 Feb 2009 22:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://shawnpbutler.wordpress.com/2009/01/29/the-value-of-being-amateur#comment-34</guid>
		<description>I totally agree with you on the authenticity!  &lt;br/&gt;&lt;br/&gt;A perfect example--the Superbowl commercials.  I think two of the big ones (Coke vs. Pepsi) were both meant to appeal to the authenticity of the respective brands, as well as several of the beer commercials.&lt;br/&gt;&lt;br/&gt;It is kind of odd, as traditionally has the concept of marketing not been to &quot;trump up&quot; products, so to speak?&lt;br/&gt;&lt;br/&gt;But in the last 5-10 years, and particularly very recent years, there has definitely been a marked shift (at least to my untrained eye/brain)!</description>
		<content:encoded><![CDATA[<p>I totally agree with you on the authenticity!  </p>
<p>A perfect example&#8211;the Superbowl commercials.  I think two of the big ones (Coke vs. Pepsi) were both meant to appeal to the authenticity of the respective brands, as well as several of the beer commercials.</p>
<p>It is kind of odd, as traditionally has the concept of marketing not been to &#8220;trump up&#8221; products, so to speak?</p>
<p>But in the last 5-10 years, and particularly very recent years, there has definitely been a marked shift (at least to my untrained eye/brain)!</p>
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